THE
GROWTH SHOP
Show
The no-bullshit library for scaling DTC. Long-form conversations with leading industry operators, plus Operator Drill Downs for short, tactical highlights.
Featuring
Leading industry operators,
Mark Patchett, and the Growth Shop Team
THE
GROWTH SHOP
Show
The no-bullshit library for scaling DTC. Long-form conversations with leading industry operators, plus Operator Drill Downs for short, tactical highlights.
Featuring
Leading industry operators,
Mark Patchett, and the Growth Shop Team
THE
GROWTH SHOP
Show
The no-bullshit library for scaling DTC. Long-form conversations with leading industry operators, plus Operator Drill Downs for short, tactical highlights.
Featuring
Leading industry operators,
Mark Patchett, and the Growth Shop Team
"It felt like I was just chatting casually with some mates and geeking out over marketing stuff in the pub. Really refreshing vibe for a growth or business podcast."
"It felt like I was just chatting casually with some mates and geeking out over marketing stuff in the pub. Really refreshing vibe for a growth or business podcast."
"It felt like I was just chatting casually with some mates and geeking out over marketing stuff in the pub. Really refreshing vibe for a growth or business podcast."
"It felt like I was just chatting casually with some mates and geeking out over marketing stuff in the pub. Really refreshing vibe for a growth or business podcast."
ASIF CHOWDHURY, HEAD OF MARKETING @ AG3NCY X
ASIF CHOWDHURY, HEAD OF MARKETING @ AG3NCY X
ASIF CHOWDHURY,
HEAD OF MARKETING @ AG3NCY X
OPERATOR DRILL DOWNS
OPERATOR DRILL DOWNS
The six questions DTC brands ask us most.
The six questions DTC brands ask us most.
The six questions DTC brands ask us most.
Two senior operators. Short clips. Specific answers.
Two senior operators. Short clips. Specific answers.
Two senior operators. Short clips. Specific answers.
OPERATOR DRILL DOWNS
with kat and rob
DRILL DOWN 01
DRILL DOWN 02
DRILL DOWN 03
DRILL DOWN 04
DRILL DOWN 05
DRILL DOWN 06
DRILL DOWN 01
Channels can't scale a broken product.
The reason your paid isn't scaling isn't the paid. It's that no one audited the product first.
01
Marketing data alone won't show what hits the bank.
02
Google, Meta, CRM, SEO aren't channels. They're an ecosystem.
03
Learnings cross-pollinate: jewelry tactics fixed a beauty plateau.
Length 3:24
OPERATOR DRILL DOWNS
with kat and rob
DRILL DOWN 01
DRILL DOWN 02
DRILL DOWN 03
DRILL DOWN 04
DRILL DOWN 05
DRILL DOWN 06
DRILL DOWN 01
Channels can't scale a broken product.
The reason your paid isn't scaling isn't the paid. It's that no one audited the product first.
01
Marketing data alone won't show what hits the bank.
02
Google, Meta, CRM, SEO aren't channels. They're an ecosystem.
03
Learnings cross-pollinate: jewelry tactics fixed a beauty plateau.
Length 3:24
OPERATOR DRILL DOWNS
with kat and rob
DRILL DOWN 01
DRILL DOWN 02
DRILL DOWN 03
DRILL DOWN 04
DRILL DOWN 05
DRILL DOWN 06
DRILL DOWN 01
Channels can't scale a broken product.
The reason your paid isn't scaling isn't the paid. It's that no one audited the product first.
01
Marketing data alone won't show what hits the bank.
02
Google, Meta, CRM, SEO aren't channels. They're an ecosystem.
03
Learnings cross-pollinate: jewelry tactics fixed a beauty plateau.
Length 3:24
OPERATOR DRILL DOWNS
with kat and rob
DRILL DOWN 01
DRILL DOWN 02
DRILL DOWN 03
DRILL DOWN 04
DRILL DOWN 05
DRILL DOWN 06
DRILL DOWN 01
Channels can't scale a broken product.
The reason your paid isn't scaling isn't the paid. It's that no one audited the product first.
01
Marketing data alone won't show what hits the bank.
02
Google, Meta, CRM, SEO aren't channels. They're an ecosystem.
03
Learnings cross-pollinate: jewelry tactics fixed a beauty plateau.
Length 3:24
OPERATOR DRILL DOWNS
with kat and rob
DRILL DOWN 01
DRILL DOWN 02
DRILL DOWN 03
DRILL DOWN 04
DRILL DOWN 05
DRILL DOWN 06
DRILL DOWN 01
Channels can't scale a broken product.
The reason your paid isn't scaling isn't the paid. It's that no one audited the product first.
01
Marketing data alone won't show what hits the bank.
02
Google, Meta, CRM, SEO aren't channels. They're an ecosystem.
03
Learnings cross-pollinate: jewelry tactics fixed a beauty plateau.
Length 3:24
Full Episodes
Full Episodes
The operators who broke through, in their own words.
The operators who broke through, in their own words.
The operators who broke through, in their own words.
Industry operators. Long conversations. Real takeaways.
EPISODE 01
EPISODE 01
EPISODE 01
How to connect personality and performance in copy.
How to connect personality and performance in copy.
How to connect personality and performance in copy.
Eden Bidani · Conversion copywriter
Eden Bidani · Conversion copywriter
Eden Bidani · Conversion copywriter
Most agencies pick between pretty copy and copy that converts. Eden Bidani has spent her career proving you don't have to. She unpacks how to spot copywriters who perform, why mimicking voices helps you find tone, and how the death of cookies forces creativity back.
Most agencies pick between pretty copy and copy that converts. Eden Bidani has spent her career proving you don't have to. She unpacks how to spot copywriters who perform, why mimicking voices helps you find tone, and how the death of cookies forces creativity back.
Key Topics Unpacked:
Key Topics Unpacked:
Key Topics Unpacked:
How to spot a copywriter who performs, not just writes.
How to spot a copywriter who performs, not just writes.
Injecting personality without breaking funnel continuity.
Injecting personality without breaking funnel continuity.
Why mimicking celebrities reveals your brand voice.
Why mimicking celebrities reveals your brand voice.
Why the death of cookies is good for creativity.
Why the death of cookies is good for creativity.
Length 42:38
Length 42:38
EPISODE 02
EPISODE 02
EPISODE 02
Why all attribution is wrong, and how to be less wrong.
Why all attribution is wrong, and how to be less wrong.
Why all attribution is wrong, and how to be less wrong.
Mike Taylor · Founder, Vex Power
Mike Taylor · Founder, Vex Power
Mike Taylor · Founder, Vex Power
Mike Taylor built Ladder agency on $50M+ of managed media spend. Then iOS 14 broke attribution for everyone. He explains why tracking won't come back, what marketing mix modeling actually replaces, and why being less wrong beats trying to be perfectly right. `
Mike Taylor built Ladder agency on $50M+ of managed media spend. Then iOS 14 broke attribution for everyone. He explains why tracking won't come back, what marketing mix modeling actually replaces, and why being less wrong beats trying to be perfectly right. `
Key Topics Unpacked:
Key Topics Unpacked:
Key Topics Unpacked:
Why iOS 14/15 broke tracking for good.
Why iOS 14/15 broke tracking for good.
What marketing mix modeling actually replaces.
What marketing mix modeling actually replaces.
How to triangulate when no single data source is right.
How to triangulate when no single data source is right.
Why being less wrong beats being perfectly right.
Why being less wrong beats being perfectly right.
Length 50:46
Length 50:46
EPISODE 03
EPISODE 03
EPISODE 03
Growth tactics you can't learn by Googling them.
Growth tactics you can't learn by Googling them.
Growth tactics you can't learn by Googling them.
Foti Panagiotakopoulos · Founder, Growth Mentor
Foti Panagiotakopoulos · Founder, Growth Mentor
Foti Panagiotakopoulos · Founder, Growth Mentor
Mike Taylor built Ladder agency on $50M+ of managed media spend. Then iOS 14 broke attribution for everyone. He explains why tracking won't come back, what marketing mix modeling actually replaces, and why being less wrong beats trying to be perfectly right. `
Mike Taylor built Ladder agency on $50M+ of managed media spend. Then iOS 14 broke attribution for everyone. He explains why tracking won't come back, what marketing mix modeling actually replaces, and why being less wrong beats trying to be perfectly right. `
Key Topics Unpacked:
Key Topics Unpacked:
Key Topics Unpacked:
The Upwork trick that reveals competitor playbooks.
The Upwork trick that reveals competitor playbooks.
Why 80% execute, 20% learn beats every course.
Why 80% execute, 20% learn beats every course.
Where to find copywriters who aren't copywriters.
Where to find copywriters who aren't copywriters.
Why talking to operators cures imposter syndrome.
Why talking to operators cures imposter syndrome.
Length 39:13
Length 39:13
EPISODE 04
EPISODE 04
EPISODE 04
How 10K followers convert better than 700K, every time.
How 10K followers convert better than 700K, every time.
How 10K followers convert better than 700K, every time.
Adam Jordan · Founder, Social Kick
Adam Jordan · Founder, Social Kick
Adam Jordan · Founder, Social Kick
Adam Jordan runs organic social for Revolut, Mastercard, and Boohoo. He once paid £1,500 to a 700K-follower influencer and got zero sales. He explains why micro-influencers convert better, why Reels are now the only algorithm worth playing, and how consistency engineers virality.
Adam Jordan runs organic social for Revolut, Mastercard, and Boohoo. He once paid £1,500 to a 700K-follower influencer and got zero sales. He explains why micro-influencers convert better, why Reels are now the only algorithm worth playing, and how consistency engineers virality.
Key Topics Unpacked:
Key Topics Unpacked:
Key Topics Unpacked:
Why micro-influencers outperform mega-influencers on sales.
Why micro-influencers outperform mega-influencers on sales.
Why Reels run on a different algorithm to everything else.
Why Reels run on a different algorithm to everything else.
The 30-reel rule: post daily and 3-4 will explode.
The 30-reel rule: post daily and 3-4 will explode.
Why content pillars beat random posting.
Why content pillars beat random posting.
Length 46:12
Length 46:12
EPISODE 05
EPISODE 05
EPISODE 05
Why brand is every touchpoint,
not the TV ad.
Why brand is every touchpoint,
not the TV ad.
Why brand is every touchpoint,
not the TV ad.
Ian Martins · Managing Director, Bell Curve
Ian Martins · Managing Director, Bell Curve
Ian Martins · Managing Director, Bell Curve
Ian Martins ran media for Procter & Gamble's 30+ brand portfolio before building two growth agencies. He explains why brand isn't a TV buy, it's every touchpoint. Why pure-quant marketers are losing post-iOS 14. And how 'story systems' replace one-off creative briefs.
Ian Martins ran media for Procter & Gamble's 30+ brand portfolio before building two growth agencies. He explains why brand isn't a TV buy, it's every touchpoint. Why pure-quant marketers are losing post-iOS 14. And how 'story systems' replace one-off creative briefs.
Key Topics Unpacked:
Key Topics Unpacked:
Key Topics Unpacked:
Why DHL updates and onboarding flows are brand work.
Why DHL updates and onboarding flows are brand work.
Why brand matters more, not less, post-iOS 14.
Why brand matters more, not less, post-iOS 14.
Story systems: design systems for messaging.
Story systems: design systems for messaging.
If you sell to everyone, you sell to nobody.
If you sell to everyone, you sell to nobody.
Length 50:46
Length 50:46
EPISODE 06
EPISODE 06
EPISODE 06
How a betting brand measures sponsorship to the second.
How a betting brand measures sponsorship to the second.
How a betting brand measures sponsorship to the second.
Ivan Liashenko · CMO, Parimatch
Ivan Liashenko · CMO, Parimatch
Ivan Liashenko · CMO, Parimatch
Ivan Liashenko runs marketing for Parimatch, the betting brand backing Chelsea and Conor McGregor. He explains how computer vision counts every second of LED logo airtime, why most sponsorship goes unmeasured, and how to attribute revenue to a stadium logo.
Ivan Liashenko runs marketing for Parimatch, the betting brand backing Chelsea and Conor McGregor. He explains how computer vision counts every second of LED logo airtime, why most sponsorship goes unmeasured, and how to attribute revenue to a stadium logo.
Key Topics Unpacked:
Key Topics Unpacked:
Key Topics Unpacked:
How to actually attribute revenue to a sponsorship deal.
How to actually attribute revenue to a sponsorship deal.
Why working around US regulators kills brands.
Why working around US regulators kills brands.
Why brand ambassadors are how you buy trust at scale.
Why brand ambassadors are how you buy trust at scale.
Why taking brand risk is the only path to brand scale.
Why taking brand risk is the only path to brand scale.
Length 38:47
Length 38:47
Find out exactly
Find out exactly
Find out exactly
Find out exactly
why you are stuck.
why you are stuck.
why you are stuck.
why you are stuck.
Start with a Strategy Call. If we're confident we can help you, our senior team will run a detailed Growth Audit at no charge.
Start with a Strategy Call. If we're confident we can help you, our senior team will run a detailed Growth Audit at no charge.
Start with a Strategy Call. If we're confident we can help you, our senior team will run a detailed Growth Audit at no charge.
No obligation. Just answers.
No obligation. Just answers.
Find out exactly
why you are stuck.
Start with a Strategy Call. If we're confident we can help you, our senior team will run a detailed Growth Audit at no charge.
No obligation. Just answers.