Off-the-shelf tools are generic black boxes. GS IQ is your complete picture: every buyer journey, every product, every channel, every customer type. The most powerful data foundation in DTC.

We replaced generic email campaigns with hyper-segmented customer lifecycles and SMS flows, tapping into the pet-owner passion cycle. This maximized customer lifetime value and turned retention into a revenue driver.

We optimized funnels and copy, unlocking a scaling velocity that exceeded sales projections. By reducing friction, we transformed high-ticket purchases into rapid conversions.

Our acquisition engine balances Swiss military heritage with optimized digital performance. We re-engineered the decision matrix, accelerating customer acquisition while protecting margins.

We restructured acquisition pathways and scaled ad budgets precisely, creating growth infrastructure. This focus on conversion design led to a billion-dollar market exit.